Here’s why we built another stock portfolio and a dividend tracker for investors…

Stockle
9 min readOct 6, 2023

Investing is on the rise, and there is no denying the fact that the possibilities for anyone to get involved with stock markets have increased enormously in recent years.

The times when you had to call your stockbroker to buy shares in a company are over. You can simply set up an account with any broker you wish to use in a matter of minutes and buy shares or funds from your phone. The availability of securities and account types varies a bit among different brokers, so some investors tend to use multiple brokers to gain access to even more securities.

In recent years, investors have had the privilege of experiencing the rise of investment tools, including portfolio and dividend trackers. Having multiple brokerages or relying on a brokerage from the stone age can complicate matters if one wishes to stay up-to-date on investments’ performance.

Brokerages are not focusing on dividend and portfolio tracking

While brokerages are well-designed to facilitate the buying and selling of assets, they are not always the perfect tools for tracking your portfolios or dividends. Most of them do not even provide extensive data on your holdings.

It’s often believed that if brokerages allowed you to clearly see your investment’s performance, trading would not be as frequent. Who knows, this might be true.

However, it’s also not their primary business. Brokerages make money through spreads, commissions, and other fees, not by showing you your detailed investing history and performance.

Additionally, it’s worth considering that many investors have multiple brokers. In that sense, tracking all of the investments can be a bit of work if one is forced to switch between platforms. Structuring investments is impossible without external tools in this case. Structuring in this case means the act of organising investments into different portfolios.

The state of portfolio & dividend tracking

The current state of portfolio and dividend tracking for investors is widespread. There are multiple options from which an investor can choose. There are certainly plenty of alternatives.

Variety in portfolio & dividend tracking

The purpose and idea behind each portfolio, dividend, and investment tracker vary in some ways. Some may focus solely on tracking dividends, some on tax calculations, and some, on the other hand, only track current holdings without the ability to view dividend income. Some have added a social community aspect, while others have focused on performance and dividend tracking. The profit calculations, UI, and logic are very different from one another. Some are designed for mobile, some for web, and some for desktop only. The list of differences could go on and on.

There is no strict standard for what a portfolio tracker or dividend tracker should include or what they should be like. This makes things interesting. Naturally, there are a few common features that you can find in each, but after that, there is a lot of variation. Of course, this is good in the sense that everyone can find the one that suits their style of investing the best.

Focus on tracking and covering the whole investing journey

A significant issue in many of these platforms is that the focus is not strictly on providing an easy interface for tracking the entire investing journey but instead they tend to rather just list the transactions and calculate the end result. Even if you can add the current and past holdings, including dividends, the data is somewhat fragmented, and you can only view pieces here and there. It can take a great amount of time to learn to use the tracker.

Many investors seek different things from their dividend and portfolio trackers. Therefore, the trackers easily become the Facebooks of investment trackers, meaning that they have a bit of everything but no strict focus on anything. While it may be tempting to create everything for everyone, the question remains: does it serve the initial purpose of the platform? Or should one stick to the basics and improve the core features?

Is your portfolio or dividend tracker providing easy access to historical data?

Here’s an example you can consider if you are using an investment tracker.

Take a position that is closed and you have previously held. View its purchase date, price per share, exchange rate if it’s a foreign security, and the number of shares purchased. Then, view its sell date, sell price per share, exchange rate if it’s a foreign security, and the number of shares sold. Also, check how possible splits may have affected the share count. In addition, see how much dividends you received for that position. View the profit or loss with and without the dividends. This is quite basic information about your past investments. Can you find the data easily using your portfolio or dividend tracker?

The idea and key points behind Stockle

Adaptable Portfolio Management with full coverage data coverage — The New Standard for Investment Tracking.

In the world of investment, portfolio and dividend tracking, the key to success lies not only in the data you collect but also in how effectively you can analyse and understand that data.

With Stockle, our core focus is to provide investors with a comprehensive view of their stocks, funds, and ETFs through structured portfolios that allow customisation based on any investment strategy, goal or idea. But it’s not just about collecting data; it’s about making that data logically viewable, accessible, and actionable.

The Essence of a Comprehensive View

When we say “comprehensive view,” we mean accurate, detailed, and meaningful information. Stockle aims to offer all the necessary data that investors require to understand how their investments are performing and where the calculated numbers are coming from. We believe that investors should have access to all the critical information they need at their fingertips. Stockle doesn’t hide your purchase, sell or dividend data. All is accessible to you whether you wish to see profits with or without dividends, or access total dividends received for a single trade.

An example of this is that dividends can be viewed in aggregated level, portfolio level, open/closed position level and even single lot level. No matter how deeply you want to analyze your trades, Stockle has you covered.

The Power of Logic and Data Flow

In the world of portfolio and dividend tracking, the true focus should always be on the logic and flow of data. If an investor cannot grasp the software’s purpose and functionality with a single glance, something is amiss. At Stockle, we prioritise this aspect of user experience.

To simplify the user experience and ensure that our platform remains intuitive and user-friendly, we’ve created a single command-line interface for all Stockle functionalities. Users don’t need to hunt for actions across multiple parts of the site; each function is just a single click away. This streamlines the user journey, making it easier to access and manage your investment information; purchases, sells and dividends. For example add a new transaction or dividend simply by hitting cmd/ctrl+k key bind and selecting an action.

Real-World Data Flow

We believe that the flow of data in a tracking platform should mirror the real-world process of investing. These approaches ensure that data is stored and handled just as it would be in the real world. By aligning our platform with actual investment practices, we make it easier for users to relate to and understand the data they input. Whether it was dividend, split, purchase or sell transaction, all data is handled chronologically to enable the full coverage on one’s investments.

Flexibility for All Investors

Stockle is designed to be flexible and adaptable to cater to the needs of a wide range of investors. Whether you’re a beginner just starting your investment journey or a seasoned pro with years of experience, our platform is built to provide value to everyone. You can be a focused dividend investor, growth seeker or index fund investor, Stockle supports your strategy. We understand that different investors have varying levels of expertise, goals, and strategies, and we strive to accommodate them all, while still keeping the same initial base idea behind Stockle to focus on tracking the whole investing journey. We don’t hide your data, we present it the way it should be presented.

Our commitment to logical data presentation, user-friendly interfaces, and real-world data flow sets Stockle apart as an investment tracking platform. We believe that by offering a comprehensive, easily accessible, and flexible solution, investors can make more informed decisions and gain a deeper understanding of their investments, ultimately helping them achieve their financial goals.

The Value Proposition of Stockle — The Investment Tracker

In the world of investment tracking, Stockle stands out not only for its robust features but also for the unique value it brings to investors. Here, we explore the three core values that Stockle provides to investors, making it a preferred choice for those who want to manage their investments effectively and efficiently.

1. Time-Saving Efficiency

The first and foremost value that Stockle delivers is a significant saving of time. While it may seem like a simple benefit, it’s a critical one. Many investors are all too familiar with the time-consuming process of configuring Excel spreadsheets or Google Sheets for investment tracking. It can be a daunting and tedious task that eats up valuable hours. Especially considering the continuous flow of events including trades and dividends.

Instead of wrestling with complex spreadsheets, investors can focus their energy on more productive activities, such as conducting due diligence on potential investments or refining their investment strategies.

2. Knowledge and Empowerment

Knowledge is power, especially in the world of investing. The second value that Stockle provides is knowledge and learning. Analyze your dividend income, dividend yield, time-weighted return, ROI, position performance and much more. Investors who are well-informed about their own investments are better equipped to make wise decisions in the future.

3. Entertainment and Creativity

Investing is often perceived as a conservative endeavour, but it doesn’t have to be devoid of creativity and enjoyment. Stockle recognises that investors have diverse strategies, goals, and preferences, and it provides a platform that allows for creativity and customisation.

Whether an investor wishes to create portfolios based on sectors, industries, asset classes, or any other criteria such as dividend paying stocks, Stockle’s flexible data model can accommodate these creative approaches. Unlike traditional balance sheets that operate on the First-In-First-Out (FIFO) method, Stockle handles each purchase and sale as individual lots, offering a more versatile and creative approach to portfolio management. This enables you to add your dividend holdings from multiple accounts to a same portfolio if you wish to track your dividends stocks in a single portfolio.

Supercharge your investing journey with Stockle — The Ultimate Portfolio & Dividend Tracker

The world of investing offers a multitude of options, but one critical element that was missing from the market was a detailed portfolio and dividend tracker capable of seamlessly storing and tracking your entire investing journey. This gap is where Stockle steps in, providing a solution that caters to investors of all levels.

With Stockle, you can unlock the full potential of your investments and gain a comprehensive view of your portfolio’s performance including dividends, open and closed positions.

Investing doesn’t have to be a one-size-fits-all endeavour. Stockle encourages creativity and empowers investors to beat the market by tailoring their portfolios to their unique strategies, goals, and preferences. It’s time to take control of your investments, make informed decisions, and supercharge your investing journey with Stockle.

Be creative, stay informed. Beat the market.

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Stockle

Supercharge your investing journey with Stockle. Track, optimise and manage your investments with cutting-edge features and continuously improved platform.